VP of Finance

Role Overview

Our client is a private equity-backed, multi-brand consumer health and wellness platform with a portfolio of established brands sold through DTC, Amazon, and retail/B2B channels.

The company is seeking a VP of Finance to serve as its senior finance executive and own both Controllership and FP&A. This is a hands-on leadership role for a finance executive who can operate effectively in a leveraged, growth-oriented environment while simultaneously strengthening the company's accounting infrastructure, financial reporting, forecasting, and decision support.

The ideal candidate has meaningful DTC and e-commerce experience, understands the economics of consumer products, and has successfully built or upgraded finance functions in businesses with multiple brands and sales channels.

This is an improve-and-run mandate: the VP of Finance will lead the live monthly close, lender reporting, cash management, budgeting and forecasting while building a more scalable finance organization and improving the company's systems and processes.

Key Responsibilities

Controllership & Accounting

• Own the monthly close and production of GAAP-basis consolidated and brand-level financial statements.
• Establish repeatable close processes, controls, policies, and a close calendar that improve accuracy and timeliness.
• Ensure financial statement integrity and that underlying financial data is accurate, complete, and supportable.
• Oversee cash management, working capital, AP strategy, and vendor terms.
• Own the rolling cash flow forecast and liquidity planning process.
• Serve as the primary finance contact for the company's lender and other external financial stakeholders, including preparation of required financial reporting and covenant calculations.
• Maintain appropriate controls and documentation to support annual audits, lender diligence, and other third-party requirements.
• Oversee tax compliance in partnership with external advisors.
• Improve utilization of the company's existing ERP, e-commerce, marketplace, and reporting systems, reducing manual spreadsheet-driven processes wherever possible.
• Evaluate new systems and tools selectively, prioritizing practical automation and scalability.
• Build and develop the accounting organization, including hiring and managing a Controller and developing existing accounting and offshore resources.

FP&A & Business Partnership

• Build and lead the FP&A function, including annual budgeting, rolling forecasts, variance analysis, and long-range planning.
• Develop consolidated and brand/channel-level reporting across DTC, Amazon, and retail/B2B.
• Own contribution profit and Adjusted EBITDA analysis by brand and channel, including drivers such as volume/mix, discounting, COGS, fulfillment, commissions, and advertising.
• Partner with the CEO and brand leadership to improve profitability, marketing efficiency, and operating discipline.
• Establish and institutionalize key consumer/e-commerce metrics including CAC, AOV, TACoS, contribution margin, customer retention, subscription mix, inventory turns, and channel mix.
• Develop consistent KPI definitions and reporting standards across the organization.
• Prepare monthly and quarterly reporting packages for the CEO, Board, and private equity sponsor.
• Own the annual budget and multi-year financial model, including debt service, interest expense, liquidity, and covenant forecasting.
• Lead scenario planning and cash-flow forecasting.
• Automate recurring reporting and dashboards by better leveraging existing system capabilities and data feeds.
• Support strategic and ad hoc analysis, including M&A, new channel opportunities, pricing, marketing investment, and other initiatives.

First 90 Days

The successful candidate will be expected to:

• Take ownership of the monthly close and improve the reliability, accuracy, and timeliness of financial reporting.
• Establish a repeatable monthly FP&A reporting package covering budget vs. actuals, contribution profit, and Adjusted EBITDA.
• Assess the existing accounting organization and hire/build the appropriate Controller-level leadership.
• Refine the rolling 13-week cash flow forecast and establish a disciplined working-capital management process.
• Establish consistent definitions and reporting around marketing efficiency and profitability.
• Identify manual finance processes and implement near-term automation opportunities using existing systems and data infrastructure.
• Establish a clear roadmap for strengthening the overall finance function.

Candidate Profile

Required

• 10+ years of progressive finance and accounting experience, including meaningful leadership responsibility across both Controllership and FP&A.
• Demonstrated DTC / e-commerce experience is required.
• Experience in consumer products, consumer health, beauty, wellness, or adjacent CPG categories.
• Experience operating in a multi-brand and/or multi-channel environment.
• Strong understanding of DTC and e-commerce economics, including customer acquisition, advertising efficiency, contribution margin, fulfillment, inventory, and channel profitability.
• Experience leading or significantly improving a monthly close and financial reporting process.
• Demonstrated ability to build financial models, budgets, forecasts, KPI reporting, and cash-flow forecasts.
• Experience improving and automating finance processes.
• Strong executive presence and ability to communicate effectively with CEOs, Boards, investors, lenders, and operating leaders.
• Comfortable working in a remote environment and managing distributed teams and resources.

Preferred

• Prior experience in a private equity-backed or leveraged company.
• Experience with lender reporting and financial covenants.
• CPA or equivalent accounting background.
• Experience with NetSuite or comparable ERP systems.
• Experience with Amazon Seller Central, Shopify, and/or other e-commerce platforms.
• Experience building finance functions in a rapidly growing or evolving organization.

Leadership Profile

The successful candidate will be:

• Hands-on: willing to work directly in the details while building the organization.
• Commercially minded: understands how finance connects to customers, marketing, inventory, pricing, and growth.
• Process-oriented: naturally looks for ways to make reporting more accurate, repeatable, and automated.
• Data-driven: able to translate complex financial and operating data into actionable insights.
• Builder-oriented: comfortable inheriting an underdeveloped finance function and creating the processes, team, and infrastructure needed to scale.
• Executive-ready: credible with senior management, investors, lenders, and Board stakeholders.
• DTC fluent: understands the financial dynamics of digitally native consumer businesses and multi-channel growth.

First-Year Success

Success in the first year will include:

• A clean, timely, and reliable GAAP monthly close and lender reporting process.
• A strengthened accounting organization with appropriate Controller-level leadership.
• Institutionalized cash-flow forecasting and working-capital reporting.
• A consistent FP&A cadence used by senior leadership and the Board.
• Reliable brand- and channel-level profitability reporting.
• Improved visibility into marketing efficiency, contribution margin, and Adjusted EBITDA.
• Meaningful reduction in manual spreadsheet-driven finance processes.
• A scalable finance infrastructure capable of supporting continued growth and additional brands/channels.

Location: Remote

Travel: Limited travel may be required for leadership meetings and other business needs.

Reporting to: Chief Executive Officer

About Torrey & Gray

Torrey & Gray specializes in providing best-in-class full time and interim finance and accounting professionals to private equity-backed portfolio companies across North America. We partner with growing organizations in consumer products, manufacturing, distribution, business services, and other sectors to deliver exceptional talent and drive business results.